Business Leadership | Marc's Book Shelf

Tag Archives: Business Leadership

April 23, 2026 · 10:39 am

Featured-THE AGENCY BUSINESS BLUEPRINT by Luca Senatore

Title: THE AGENCY BUSINESS BLUEPRINT

Subtitle: Scale smarter. Lead stronger. Stay profitable in the era of AI. Build the agency the next decade demands.

Author: Luca Senatore

Genre: Non-Fiction/Business/Management

Publisher: Babysteps Publishing Limited

Format: eBook, Paperback, Hardcover, & Audio

Released: December 2025

Synopsis:

The Agency Business Blueprint
Scale smarter. Lead stronger. Stay profitable in the era of AI.

The agency world has changed — permanently.

What worked even five years ago is no longer enough. Margins are tighter. Clients are more demanding. AI is reshaping every service line. And the next 12–24 months will determine whether your agency grows, plateaus, or quietly disappears.

In The Agency Business Blueprint, agency leader and strategist Luca Senatore delivers a practical, experience-led field guide for building agencies that don’t just survive change — but use it as a competitive advantage.

This is not a book of hacks, trends, or theory.

It’s a blueprint built from two decades of real-world experience: building and exiting agencies, leading teams at scale, working inside Google, and coaching hundreds of agency founders across global markets.

Whether you’re running a boutique agency or leading an established team, this book shows you how to build clarity, leadership, and commercial strength in a world defined by uncertainty and AI-driven disruption.

Inside, you’ll discover:

How to build an agency designed for long-term relevance — not short-term wins
Why clarity, positioning, and leadership matter more than tactics
How to scale profitably in uncertain markets without burning out your team
How AI should power growth, differentiation, and margins — not just save time
How modern agencies win business, retain clients, and grow sustainably
How to move from “service provider” to trusted business growth partner

This book is structured around three essential phases — Build, Grow, and Scale — giving you a clear roadmap from foundation to future-proofing.

If you want an agency your team is proud of, your clients trust, and your future self thanks you for building, this book is your starting point.

The agency of the future isn’t louder.
It’s clearer. Stronger. Smarter.

Buying Links:

Featured Book: The Seven Epaulettes of Leadership by Shawn Abrams

Title: The Seven Epaulettes of Leadership

Genre: Non-Fiction/Business/Business Success

Format: eBook & paperbakc

Length: 157 pages

Publisher: Abrams 360 Media

Publication Date: February 2020

Synopsis: The Seven Epaulettes of Leadership is a first of its kind book. It effectively addresses and shines a light on the two areas of your life that can cost you the most. They are Leadership and Relationships. If you’re leading people without the benefit of relationship, you could be bullying them, and if you’re loving people without the benefit of relationship, you could be lonely. Most people will tell you they’re a leader, but few people can define leadership. How can we maintain the integrity of it or even recognize it without being able to define it? More importantly, how can we teach it if we can’t define it? Your organization has multiple levels of people and there must be Continuity of Leadership through them.This represents an intangible ‘throughline’ that your profits and productivity will follow because the people that work for you are affected by it. I don’t lead with words. I coach my team with words, I mentor them with Statement challenges, and lead with compassion. In this book, you will learn how to employ Applied Leadership to coach and mentor people to reach their next level. In turn, they will help you to reach your next level. Establishing relationships with those we lead will keep them engaged with our vision long after the meeting has ended. Your vision of tomorrow is bigger than today, and the potential of you people is greater than their problems. You must believe this because aside from an extreme shortage of resources, the only reason teams fail is because of their leader. Know this, before you get people to change the way they think you must change the way you think. I’ll share that in detail with you. Finally, I cover Emotional Intelligence. Leadership skills and emotional intelligence parallel each other, but they are not the same. People are more inclined to follow relationships than a leader! If you can occupy both these spaces in someone’s life at the same time, you possess The Seven Epaulettes of Leadership.

Buying Link: https://www.amazon.com/Seven-Epaulettes-Leadership-Shawn-Abrams-ebook/dp/B084YZGL83/ref=sr_1_3?crid=2MYWIDY8Z1U33&dchild=1&keywords=the+seven+epaulettes+of+leadership&qid=1590703033&sprefix=the+seven+epaulette%2Caps%2C231&sr=8-3