Tag Archives: marketing

NEW- The Product Blueprint: The Architecture of Innovation and Product Management by Pablo Kaplan 

Title:  The Problem-First Method

Subtitle:  The Architecture of Innovation and Product Management

Author:   Pablo Kaplan

Genre: Non-Fiction/Business/Business Strategy

Format: Hardcover, ebook, & Paperwork

Publisher : ‎ Spines

Released:   April 2026

Synopsis:

The book drives us from the basics of product development techniques, through the breakthrough of Artificial Intelligence into our daily lives. He claims that it representes more than just a technological advancement— but it signifies a paradigm shift that demands immediate attention from product management professionals.

‘We stand at the face of one of the most transformative periods in modern history. The emergence of Artificial Intelligence has fundamentally altered the landscape of product development, creating unprecedented opportunities for innovation and growth. The intention of this book is to explore how product management must evolve and harness these revolutionary changes.’

It is a practical and inspiring resource for product managers, emphasizing the importance of innovation, adaptability, and customer focus in achieving success.
Pablo Kaplan is a Product Innovation expert with over 35 years of experience and thousands of successful products. He is the founder of Wheelchairs of Hope, a humanitarian initiative providing affordable wheelchairs for children in less developed areas.

During my tenure leading the intern innovation program at Keter, I had the opportunity to collaborate with Pablo Kaplan and to observe firsthand his disciplined approach to product development and organizational leadership. Recognizing the depth of his professional expertise, I later invited him to teach in the Master’s Program at Bezalel Academy of Arts and Design, where his structured methodology and clarity of thought contributed meaningfully to the academic discourse on product design, development, and innovation. This volume reflects the same rigor, experience, and insight that have long distinguished his work.

Prof. Ezri Tarazi, Chair of the Technion Hub for Innovation and Entrepreneurship

Buying Links: https://www.amazon.com/dp/B0GHSM1Q7T

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NEW- The Problem-First Method: A Framework for Innovative Product Builders by Kevin Scott Dias 

Title:  The Problem-First Method: A Framework for Innovative Product Builders

Subtitle:  A Framework for Innovative Product Builders

Author: Kevin Scott Dias  

Genre: Non-Fiction/Business/Business Strategy

Format: Hardcover & Paperwork

Released:   April 2026

Synopsis:

Late 2023. I’m on a video call with a practice owner who’s about to walk. She leans forward: “Do you have Autopay?”

I freeze. Our competitor just launched it. Every lost deal mentions it. So I say what any founder under pressure says: “We can build that.”

Three months later, we ship. Nobody cares.

We’d solved the wrong problem. Solo practitioners needed Autopay (set it, forget it, charge cards automatically). Our customers, multi-provider practices juggling insurance, exceptions, and staff who needed control, needed something completely different.

That mistake cost us three months. But it taught me something worth far more: the most expensive thing you can build is the right solution to the wrong problem.

This book is about the discipline of resisting that mistake, even when the pressure is on, the competitor is shipping, and everyone’s waiting for you to make a call.

I’m not a founder with billion-dollar exits to my name. Ambiki is a niche vertical SaaS serving pediatric therapy practices, not exactly TechCrunch headline material. But I’ve spent a decade making mistakes, recognizing patterns, and learning to tell the difference between real problems and imaginary ones.

Inside, you’ll find:

  • The traps smart teams fall into (Autopay, Safe Oasis, the API mirage) and why “competitor has it” is never a good enough reason.
  • Real frameworks that make problem-first thinking repeatable: the Feature Alignment Document, the 10-Question Validation Checklist, the Problem Atlas that replaces traditional roadmaps.
  • How we built our teletherapy platform three weeks before COVID hit the US, and what that taught us about sitting with a problem long enough for the right solution to emerge.

And the hardest lesson: how to maintain discipline when customers hand you solutions, sales wants features by Friday, and your ego whispers that of course you can build that.

Every page comes from practice. The messy, uncomfortable work of sitting with problems longer than feels natural, especially when momentum makes it feel like you’re still on track.

If you’ve ever shipped something clever and polished that nobody used, this book is for you. And if you’ve wondered why problem-first thinking is so hard when everyone already knows they should do it, you’re not alone.

Knowing the trap and avoiding it are two different skills. Let’s build the second one.

Buying Links: https://www.amazon.com/dp/B0GXV6PK1X

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NEW- Leading While Human: Notes I Wish Someone Had Given Me by Ralph Kellogg 

 

Title:  Leading While Human

Subtitle:  Notes I Wish Someone Had Given Me

Author: Ralph Kellogg 

Genre: Non-Fiction/Business/Globalization

Format: eBook 

Released:   May, 2026

Publisher:   BookBaby

Synopsis:

Leadership is rarely what we imagine it will be. It is not defined by how polished we appear, but by how consciously we choose to show up.
Most people enter leadership believing it will bring clarity, confidence, and authority—that experience will quiet doubt and success will resolve uncertainty. Instead, leadership often magnifies the very things we hoped it would erase: fear, pressure, responsibility, identity, and the constant awareness that our decisions affect others in profound ways.
This book is not a manual on strategy, productivity, or performance metrics. It is an exploration of the human side of leadership—the parts rarely discussed in meetings, leadership programs, or executive coaching sessions. Through deeply honest essays drawn from real workplace experiences, the author examines how leadership is shaped not only by training and ambition, but by lived experience.
Each story reflects a moment that changed how the author leads, listens, and shows up. Some are uncomfortable. Some are quiet. All are rooted in truth.
The book explores what happens when leaders:
• Carry responsibility without certainty
• Navigate power dynamics that silence rather than support
• Confuse being needed with being valued
• Tie identity too closely to titles and roles
• Struggle with anxiety, grief, and mental health while expected to remain composed
• Learn that silence can cause more harm than speaking
• Discover that inclusion is practiced in everyday moments, not policy statements
• Realize that compassion and accountability must coexist
Rather than offering prescriptive answers, this book invites reflection. It asks readers to consider how their experiences—both personal and professional—quietly influence how they make decisions, respond under stress, and relate to the people they lead. Readers learn how unresolved moments can become blind spots, how past wounds can shape reactions, and the impact leaders have through tone, language, presence, and restraint—often without realizing it.
Written for current and emerging leaders or for anyone who works with others, this book offers a thoughtful examination of what “leadership” actually requires: not perfection, certainty, or control, but awareness, humility, and courage.

Buying Links: https://www.amazon.in/Leading-While-Human-Notes-Someone-ebook/dp/B0GSSCJJJP

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NEW- Mind The Gap: Scaling Businesses Across Cultures by Vincent Lauria, Stefano Pellegrino, & Savanid Vatanasakdakul 

Title:  Mind The Gap

Subtitle:  Scaling Businesses Across Cultures

Author: Vincent Lauria, Stefano Pellegrino, Savanid Vatanasakdakul 

Genre: Non-Fiction/Business/Globalization

Format: Hardcover, eBook 

Released:   May, 2026

Publisher:   Wiley

Synopsis:

Your global expansion isn’t failing because of your strategy — it’s failing because you don’t see the cultural gap.

You’ve done everything right — built a strong product, crafted a solid pitch, entered a promising market… and yet deals fall apart, partnerships stall, and nothing lands the way it should. You start wondering: What am I missing?

This book is NOT another generic business guide filled with theory and one-size-fits-all frameworks. It’s a real-world playbook built from decades of experience scaling companies across continents. Written by global venture capitalist Vincent Lauria and international operator Stefano Pellegrino, it reveals what actually happens when business meets culture — and how to navigate it successfully.

Imagine… walking into any new market with confidence, instantly reading the room, building trust faster than your competitors, and closing deals that once seemed impossible.

Inside the book, you will discover:

  • Why deals that feel “done” suddenly collapse overnight — and the invisible signal you missed
  • What people really mean when they say “yes”… and how it can quietly kill your deal
  • The unspoken rules of trust that can make or break you in a new market — before you even realize it
  • The subtle mistakes that silently destroy your expansion — and how to spot them before they cost you everything
  • Why your proven strategy stops working the moment you cross a border — and what actually works instead
  • The hidden skill top global leaders use to adapt instantly in any culture (and why most people never develop it)
  • How to build teams that truly perform across cultures — without miscommunication, friction, or costly hiring mistakes

This isn’t just theory — you’ll find actionable insights, real stories, and practical frameworks you can apply immediately, like having a seasoned global advisor guiding your every move.

Think you’ve read books on international business before? This one goes deeper — into the human layer most books ignore. Short on time? Each chapter delivers clear, usable takeaways you can implement right away.

Every day you wait, someone else is learning how to win in markets you still don’t fully understand.
Buy Now and stop being the outsider in rooms where real decisions are made.

 

Buying Links: https://www.amazon.com/Mind-Gap-Scaling-Businesses-Cultures/dp/1394381476/

 

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Featured-THE AGENCY BUSINESS BLUEPRINT by Luca Senatore

Title: THE AGENCY BUSINESS BLUEPRINT

Subtitle:  Scale smarter. Lead stronger. Stay profitable in the era of AI. Build the agency the next decade demands. 

Author:   Luca Senatore

Genre: Non-Fiction/Business/Management

Publisher: Babysteps Publishing Limited

Format: eBook, Paperback, Hardcover, & Audio

Released:   December 2025

Synopsis:

The Agency Business Blueprint
Scale smarter. Lead stronger. Stay profitable in the era of AI.

The agency world has changed — permanently.

What worked even five years ago is no longer enough. Margins are tighter. Clients are more demanding. AI is reshaping every service line. And the next 12–24 months will determine whether your agency grows, plateaus, or quietly disappears.

In The Agency Business Blueprint, agency leader and strategist Luca Senatore delivers a practical, experience-led field guide for building agencies that don’t just survive change — but use it as a competitive advantage.

This is not a book of hacks, trends, or theory.

It’s a blueprint built from two decades of real-world experience: building and exiting agencies, leading teams at scale, working inside Google, and coaching hundreds of agency founders across global markets.

Whether you’re running a boutique agency or leading an established team, this book shows you how to build clarity, leadership, and commercial strength in a world defined by uncertainty and AI-driven disruption.

Inside, you’ll discover:

  • How to build an agency designed for long-term relevance — not short-term wins

  • Why clarity, positioning, and leadership matter more than tactics

  • How to scale profitably in uncertain markets without burning out your team

  • How AI should power growth, differentiation, and margins — not just save time

  • How modern agencies win business, retain clients, and grow sustainably

  • How to move from “service provider” to trusted business growth partner

This book is structured around three essential phases — Build, Grow, and Scale — giving you a clear roadmap from foundation to future-proofing.

If you want an agency your team is proud of, your clients trust, and your future self thanks you for building, this book is your starting point.

The agency of the future isn’t louder.
It’s clearer. Stronger. Smarter.

 

 

Buying Links:

 

 

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New Release-The Execution Switch: Don’t Quit Busy. Steer It North by Tanya Booke

Title:  The Execution Switch: Don’t Quit Busy. Steer It North

Author: Tanya Booke

Genre: Non-Fiction/Business/Management

Publisher: Confidence North Press

Format: eBook, Paperback, & Hardcover

Released:   March, 2026

Synopsis:

Fix What’s Breaking Execution—Without Burning Out Your Team

Most teams don’t fail because they lack talent.

They fail because the work got heavier… and no one redesigned how it gets done.

Meetings multiply.
Everything feels urgent.
Focus gets shredded.
And the work that actually matters keeps slipping.

Not because people don’t care.
Because they’re overloaded.

The Execution Switch™: Northstar Edition is not another productivity book.

It’s a story-driven operating system for modern work—built for real teams, real pressure, and real calendars that don’t slow down.

Inside, you step into Northstar, a high-performing company where everything looks like it’s working… until it isn’t.

Same meetings.
Same pressure.
Same expectations.

But completely different internal reactions.

And that’s where execution breaks.

The problem isn’t time.
It’s cognitive load.

When mental bandwidth gets overloaded:

  • clarity collapses
  • decisions slow
  • rework multiplies
  • and even the best teams start drifting

This book shows you how to see the pattern—and fix it at the source.


What You’ll Learn

  • How to identify and eliminate the Cognitive Load Tax™ draining your team
  • Your Time Style—and how stress quietly distorts how you work
  • Why teams misread each other—and how to translate behavior instead of personalizing it
  • How to build team agreements that reduce friction and protect focus
  • What actually happens under pressure—and how to keep the system from breaking when it matters most
  • How to lead execution across departments, teams, and roles—without adding more noise


Built for Real Workdays

No theory dumps. No productivity theater.

Just:

  • practical language
  • sharp frameworks
  • real team scenarios
  • scripts you can use tomorrow

You don’t need a new personality.
You need a system that works with how people actually operate under pressure.


Who This Book Is For

  • Leaders responsible for execution—not just strategy
  • High performers carrying more than their share
  • Cross-functional teams stuck in “alignment” loops
  • Anyone who feels busy all day… but nothing actually closes


The Shift

This book will change how you see work.

Because what looks like:

  • misalignment
  • communication issues
  • or performance gaps

is often something else entirely:

a system that’s creating friction faster than people can compensate for it.


The Bottom Line

You don’t need more discipline.
You don’t need longer hours.
You don’t need to push harder.

You need:

  • fewer leaks
  • clearer decisions
  • and a system that holds under pressure

Flip the switch.
Steer it North.
And make execution work again.

 

 

Buying Links:

 

Want to go deeper?
Take the Time Style assessment and access practical playbooks for leaders, teams, and individual contributors at:
www.confidencenorth.com

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Filed under Business, Featured Books, Non-fiction

New Release-The Execution Switch: Don’t Quit Busy. Steer It North by Tanya Booke

Title:  The Execution Switch: Don’t Quit Busy. Steer It North

Author: Tanya Booke

Genre: Non-Fiction/Business/Management

Publisher: Confidence North Press

Format: eBook, Paperback, & Hardcover

Released:   March, 2026

Synopsis:

Fix What’s Breaking Execution—Without Burning Out Your Team

Most teams don’t fail because they lack talent.

They fail because the work got heavier… and no one redesigned how it gets done.

Meetings multiply.
Everything feels urgent.
Focus gets shredded.
And the work that actually matters keeps slipping.

Not because people don’t care.
Because they’re overloaded.

The Execution Switch™: Northstar Edition is not another productivity book.

It’s a story-driven operating system for modern work—built for real teams, real pressure, and real calendars that don’t slow down.

Inside, you step into Northstar, a high-performing company where everything looks like it’s working… until it isn’t.

Same meetings.
Same pressure.
Same expectations.

But completely different internal reactions.

And that’s where execution breaks.

The problem isn’t time.
It’s cognitive load.

When mental bandwidth gets overloaded:

  • clarity collapses
  • decisions slow
  • rework multiplies
  • and even the best teams start drifting

This book shows you how to see the pattern—and fix it at the source.


What You’ll Learn

  • How to identify and eliminate the Cognitive Load Tax™ draining your team
  • Your Time Style—and how stress quietly distorts how you work
  • Why teams misread each other—and how to translate behavior instead of personalizing it
  • How to build team agreements that reduce friction and protect focus
  • What actually happens under pressure—and how to keep the system from breaking when it matters most
  • How to lead execution across departments, teams, and roles—without adding more noise


Built for Real Workdays

No theory dumps. No productivity theater.

Just:

  • practical language
  • sharp frameworks
  • real team scenarios
  • scripts you can use tomorrow

You don’t need a new personality.
You need a system that works with how people actually operate under pressure.


Who This Book Is For

  • Leaders responsible for execution—not just strategy
  • High performers carrying more than their share
  • Cross-functional teams stuck in “alignment” loops
  • Anyone who feels busy all day… but nothing actually closes


The Shift

This book will change how you see work.

Because what looks like:

  • misalignment
  • communication issues
  • or performance gaps

is often something else entirely:

a system that’s creating friction faster than people can compensate for it.


The Bottom Line

You don’t need more discipline.
You don’t need longer hours.
You don’t need to push harder.

You need:

  • fewer leaks
  • clearer decisions
  • and a system that holds under pressure

Flip the switch.
Steer it North.
And make execution work again.

 

 

Buying Links:

 

Want to go deeper?
Take the Time Style assessment and access practical playbooks for leaders, teams, and individual contributors at:
www.confidencenorth.com

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Filed under Business, Featured Books, Non-fiction

New Release-Bootstrapped Startup Funding Playbook by Muema Lombe

Title:  Bootstrapped Startup Funding Playbook

Subtitle:     10+ Proven Methods, Real Case Studies, and Step‑by‑Step Action Plans to Launch and Grow a Profitable Tech Company Without Venture Capital

Author: Muema Lombe

Genre: Non-Fiction/Business/Finance

Format: eBook 

Released:   February, 2026

Synopsis:

What if you could build a serious tech company—millions in revenue, life‑changing outcomes—without begging investors, burning out, or gambling your future on a single funding round?

Bootstrapped Startup Funding Playbook is a practical, founder‑friendly guide to building and scaling a tech startup without relying on venture capital. Instead of theory, it gives you real methods, real examples, and a step‑by‑step roadmap drawn from how iconic companies actually did it.

Inside, you’ll explore 10 concrete bootstrapping methods, including:

  • Customer‑funded growth – Why getting paid early is the most powerful funding mechanism you’ll ever have.
  • Consulting‑funded product – How to use freelancing or an agency as your “investor” while you build software.
  • Freemium and product‑led growth – Turning a free product into a revenue engine, not a charity project.
  • Friends & family capital (done right) – How founders like Jeff Bezos used small, early support without destroying relationships.
  • Customer prepayments & annual contracts – The Mailchimp and Honeybadger playbook for turning customers into your finance department.
  • Personal credit and small loans – How Dell, Google, and GoPro used small, targeted personal risk to unlock huge upside—without going over a cliff.
  • Side jobs & part‑time entrepreneurship – How Jotform, Trello, and Product Hunt became major successes while starting as side projects.
  • Startup grants (NSF/SBIR and beyond) – How Google, Ginkgo Bioworks, and Apeel Sciences turned non‑dilutive grants into deep‑tech rocket fuel.
  • Lean operations & extreme cost discipline – What GitHub, Atlassian, and Basecamp prove about tiny teams, low burn, and big outcomes.
  • Crowdfunding & pre‑order campaigns – How companies like Oculus, Glowforge, and Pebble bootstrapped hardware at scale with their communities.

Each chapter is built around real companies and real decisions—not vague platitudes—so you see exactly how founders used these methods in the wild, what worked, what nearly killed them, and what you can copy (or avoid).

No hype. No “just work harder” nonsense. Just honest trade‑offs, battle‑tested strategies, and a playbook you can actually implement while holding down a job, supporting a family, or running an existing business.

If you’re serious about building a tech company on your own terms, Bootstrapped Startup Funding Playbook is your operating manual.

What You’ll Learn (Key Takeaways)

  • The 10 major bootstrapping strategies for tech startups and when each one actually makes sense.
  • How to combine methods—like side jobs, consulting, customer prepayments, and lean ops—into a coherent, low‑risk funding strategy.
  • How iconic companies quietly used bootstrapping in their earliest, riskiest phases—even if they later raised huge rounds or exited for billions.
  • How to manage personal risk, protect relationships, and avoid the most common financial mistakes bootstrapped founders make.
  • A practical 30/60/90‑day action plan to get from zero to paying users and your first taste of customer‑funded growth.

 

Ideal Readers

This book is especially valuable for:

  • SaaS and dev‑tools founders who don’t want to depend on VC.
  • Solo founders, makers, and indie hackers looking for a serious, structured path.
  • Agency owners and consultants who want to spin out products.
  • Deep‑tech and hardware founders seeking non‑dilutive or customer‑driven funding routes.
  • Anyone weighing “bootstrap vs. raise” and wanting a clear, nuanced answer.

 

Buying Links:

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Coming-I Have an App Idea by Amanda Spann 

Title:  I Have an App Idea

Author:  by Amanda Spann 

Genre:     Non-Fiction/Computers/Phone technology

Format: eBook and Soft Cover 

Publisher: Indigo River Publishing

Length:   268 pages

Publication Date: March 10, 2026

Synopsis:

I Have An App Idea is the ultimate resource for aspiring app entrepreneurs without a technical background.

This workbook offers a step-by-step road map to guide nontechnical founders from concept to launch with confidence. Designed to break down the complexities of app development, it combines Amanda Spann’s personal experiences and proven strategies with interactive activities and worksheets that provide hands-on support every step of the way.

Through relatable stories, real-life examples, and practical tools, Amanda helps founders avoid costly mistakes and build products primed for success. With each chapter, readers will uncover strategies to validate their ideas, build sustainable businesses, communicate effectively with developers, and manage the development process—ensuring founders remain empowered and in control. This book demystifies app entrepreneurship, clarifies the essentials, and offers a solid foundation for creating scalable products—without the overwhelm.

This book demystifies app entrepreneurship, clarifies the essentials, and offers a solid foundation for creating scalable products without the overwhelm.

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Filed under Computer technologu, Non-fiction, Self Help, Sports Biography

New Release-Market Entry Intelligence: FDA, Regulation and Growth Strategy for International Companies


Title:    Market Entry Intelligence

Subtitle:    FDA, Regulation and Growth Strategy for International Companies

Author:   Carlos Bisio

Genre: Non-Fiction/Business

Format: eBook, Hard and Soft Cover

Publisher: FastForward Publishing

Length:   132 pages

Publication Date: December 29, 2025

Synopsis:

Market Entry Intelligence is a strategic guide for international companies seeking to expand into the United States—one of the world’s most competitive and regulated markets.

Written for CEOs, founders, directors, export managers, and entrepreneurs across LATAM and beyond, this book integrates two worlds rarely explained together: U.S. business expansion strategy and FDA regulatory awareness.

Instead of technical manuals or bureaucratic instructions, this book offers executive-level insights, real-world scenarios, and a practical framework for evaluating readiness, reducing risk, and accelerating growth.

Readers will learn:

  • Why the U.S. market rewards precision, preparation, and compliance.

  • The regulatory risks that silently block international growth.

  • How labeling, documentation, and FDA expectations shape commercial success.

  • How companies from food, beverage, cosmetics, supplements, and medical device sectors can position themselves to win.

  • How Amazon and retail channels interpret regulatory risk.

With more than 10,000 companies advised, Carlos Bisio distills years of global experience into a playbook designed to help brands make smarter decisions, avoid costly mistakes, and build a sustainable, long-term presence in the United States.

This is not a technical manual—it is strategic intelligence for leaders who want clarity, confidence, and a competitive advantage.

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